“The Beauty of Excessive Beauty” Making use of Ikea mass-produced giclées, I start with a ready-made image, usually of some floral composition. This is appropriate as it translates the natural processes of a flower to an industrialized axiom. The flower being the part of a plant where the reproductive organs are placed, which in correspondence with the multiplied manufacturing of the giclées, contextualizes this reproductive flow into the larger societal scheme of superfluity and the simulacrum of decoration and beauty. Through each layer of paint I try to match the colors of the image in order to literally remake it. During the process of this impossible act, the matching of color digresses into a tumorous image where the color shifts exponentially until all that is left is a painting of excess and an exacerbated idea of the “beautiful”. Subsequently the final piece becomes extracted from its serial production and positioned as a discrete object, embedding it in that particular history. In the end the work remains in limbo between consumption and production. Raymie Iadevaia return to the present